Audience Research

Audience Research

How do we measure media audiences?

• Sales
• Subscriptions
• Rating
• Figures 

Who measures audiences?

• NRS- http://www.nrs.co.uk/
• ABC- http://abc.go.com/
• BARB- http://www.barb.co.uk/
• Bookseller- http://www.thebookseller.com/

New Media

There are many knew ways we connect with social media. Through Facebook, Twitter, online forums and YouTube.    

There are two main types of research:

1. Quantitative- questionnaires, number based, very factual, closed questions to generate exact questions.
2. Qualitative- interviews and focus groups, these are more reliable.

Considering audiences

Audience Engagement- this describes how an audience interacts with media text. Different people react in different ways to the same text.

Audience Expectations- these are the ideas the audience have in advance of seeing a media text. This particularly applies to genre pieces. Don't forget producers continually play with or shatter audience expectations.